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Don't bombard your loved ones with messages from your marketing lists. While this is a great opportunity to score a few loyal members, mixing family and business doesn't often end well. Your excitement can cause problems. Even though you will want to tell them what you are doing, it is important that you balance everything out.

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Always recognize and reward loyalty in your customers and your team. When your teammates have great sales and leads, you should make certain to properly reward them. Reward any customers that place sizable orders or refer those that they know. Offer them gift certificates, free products, or something meaningful or useful. Try to stay away from meaningless gestures or cheap certificates that look hokey.

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